It's like you've got articles and it can be shared by you but it has to be changed. Yeah. Because the way that you see on Instagram differs. You see Facebook and the way you see Youtube, how different, how you view onLinkedin or Twitter. And in the end of the day, what we need to do would be to know how folks consume content on that, that platform and earn content that would really work. That, and uh's, that's the huge difference. Now you can go through precisely the production and say, fine, I can take some of this. It's like you may have a 10 minute video on youtube, however you are going to just slice out maybe two minutes or three minutes , on Facebook since it's going to perform a whole lot better that way.
So that you've mentioned many stages to creating one of these kinds of videos. I guess we start at the beginning, you mentioned prep. Would you take us
Or even linkedin. Yeah. And so that's part of the prep preparatory stage? And what we're trying to do is figure out, fine, here's what would work on Instagram. Now maybe there's a hook or something that's a bit better on Facebook and here is something. That means that you can have the meat of this material be exactly the same. But you are really shooting on the movie, the way that it's really delivered is a bit different. And that is where you likely, uh, you know, the strategies to really connect on various platform.
Hey that Jamie here and on behalf of the Click [inaudible] staff, welcome back into our video series where we're discussing video, but more specifically the types of video you should be generating to drive more gain and more cliquey worthy movie opinions into your business. In the video we discussed this video promoting industry's condition. When producing content essentially what's working by today. In this video we're likely to discuss the video content in a little more detail and talk about how to make the one video you should be generating right now to push more clicks, more visitors, and more earnings on any item or service that you are offering.
The post production is probably the most crucial aspect of getting a great piece of video out there. And the reason is because you put a great deal of work in preparing, you devote a great deal of time doing production, but actually where the magic is really actually getting the elements which will truly engage. And then the edit um, is pacing can be created by you and that pacing will keep people's attention the entire time. Uh at is like we are, we are trying to figure out how we are going to disperse it. We would do it differently compared to Facebook. As an example. We'd be in a 16 because that's the way it is on youtube. Right? And, and then to, uh, we would burn off in our captions. We would just upload caption files right to youtube itself.
In relation to make one of them? Yeah. Instead of preparing, and it's really interesting because a great deal of people, they are more about doing. And I found that if you truly wish to be successful, it how you're going to do it. So I like to start to determine why I'm making the movie. It should have a specific function. Um, I think it'd be really pertinent to have you go through this process. What exactly does that sound great? Okay. Let's just say that you're attempting to sell some mix. Okay. And you are trying to sell it on networking. You've got some item or whatever. Okay. Tell me someone that you know very well. My brother and David, um, besides Joey. Okay. So your, your brother David. Okay. Chris. Brother Chris. You are good. Uh in the event that you really want your video you will need to actually have of the way you're going to distribute it, a prep stage. So back in the stage, you are like, okay, who's going to discuss this video? Are you going to engage with them? You know, is it likely to be achieved through ads natural or is it going to become a blended strategy in which organic being done by you and adds together? Uh, for me personally, I love other stations out there. I love other webpages on Facebook cause they will need to actually feed the algorithm. They will need to obtain their articles outreach increased. And a lot of individuals are prepared to talk about your video. Uh, but furthermore, they're, they're able to cross post your own video. And so it is like coming from their page and it is like an content, even it isn't theirs.
So it's like getting these pins. And then two, there is those natural hooks within the movie. Like he got himyou got to fortify whatever that title is. And therefore I give that some thought. Um, and that is basically the preparatory stage before you go onto the next step. But there is another thing that I really look at is what, what source of medium are we likely to use? Is it going to become a better Instagram one afterward than Facebook? Is it likely to be better on youtube or on Twitter? You know, just like you have to look at the stage of who you are trying to reach and what's likely to be the best way to distribute it. Now, one of the biggest errors, it's like, well I will just distribute it everywhere, you know, and you are creating a video seeking to go on each platform and that is a huge mistake. Yeah. We are going to discuss the one sort of movie so as to blow up your small business you need, but not. We're going to talk about make and the way to structure that movie also. Let us go.
Right, right. And one thing that I found is even when you have a video that's performing quite well, you know, um, the way that the algorithm works on Facebook and other things, it's like maybe in six weeks or seven weeks you do another cut and upload it, learn from what you already have, all the information that is there and say, fine, what should we analyzed this down because we had a kind of a fall off here. We include, you know, something to pull on them in visually here. Uh, you are able to do that. And, and in which you are in a position to perform it, basically you are able to succeed because people will be inclined to overlook what they saw, you understand, from six weeks ago.
Of course. Yeah, that is logical. Okay. So talking about movie editing from kind of my expertise and I am not a professional video editor and I understand how much work goes into doing a lot of the things you state, you know, the, the captions Mimi finding, actually just putting titles in the top and bottom of your video may take hours for many people and some people seeing this may have no idea how to do this. So I suppose in that respect, is it worth the opportunity to do that? Is it worth the time to sit down, possibly put into editing the movie or alternatively spending money to sort of with somebody,
Okay. Prepared created the video. So we just don't load it now. Yep. That you'd say most of the people and say, okay that supply
But on Facebook we would like to burn it because some people do not have that choice on and you also want to make sure when they are scrolling through it, you are grabbing that focus. And so he's like, really? Exactly. And it is similar to the ratio to enjoy on Facebook, we want to be a one by one ratio of ratio. Right? So what elements that we can actually add to this file? Can it be like to make it more of a meme where we are placing texts that the start of the end, um, you know, is it engaging with distinct, several types of elements? That's the things you've got to look at when you're doing the movie edit. The thing I adore is when we did the manufacturing directly and we have various options like cause we need to, we did four or five distinct versions.
Or when we think of gamers, maybe Mohamed Sala, he is, that Liverpool is best player could possibly be hitting scoring from United, I don't understand. Yeah you can do clips that are different . But talking about the reason why they adore, you know, Liverpool, correct. And, and also theessence behind it. Um, so I like to try and recognize a couple of things. All these are of what would that individual that when he sees with movie resonate with bullet points. And then two, I really do research. Just like I want to go out there and even know how well I know somebody, I'm like, what else is going on out there? I do some research online trying to see whether there is anything that's trending. Especially when it's dealing with the topic at hand uh. So like for Liverpool, is there anything that is going on that would be in the news which would be applicable to, to the video today?
We are talking about shooting content, we are discussing adding texts, adding graphics, animations, and we are talking about adding captions, Emojis, all that stuff can be built and edited it directly inside of [inaudible]. The main reason we built clip Ian was so that it's available to absolutely everybody and we're speaking even in the event that you've never produced a video earlier, you would like to get into video production for your business or you're an expert, it is possible to produce what you can create anywhere else right inside of Klipfolio and what's more, even in the event that you don't wish to take your content clippy or provides you access to a comprehensive library of movie clips, images and sound, she can pull all this stuff together to create videos. We'll also throw in customizable templates. Therefore, in the event that you fill in a bit uninspired, by way of instance, you can just catch one of our pre done templates, then change the colors and the text, upload your branding and your performing clip. Eao is your ultimate video creator and it is going to alter the way both beginners and professionals produce video moving forward. We can't wait to reveal it, so make sure that you put in your email below. Within the next video, we're going to pull back the curtain on flip Filipeo and really explain to you it's likely to change the way and the way this platform functions. We'll see you.
And what's the first thing that you believe he's going to perform? Once that link with the movie matches , likely share the movie. He's going to discuss it with not just 1 person, but he's gonna share with everybody that really likes what is happening, you understand? And so that right there is outright critical. Then the next thing is, uh, actually hoping to describe what is a great hook cause like you only have a couple few seconds to catch his attention. And that I think, okay, what can we do to catch his attention without sound within a few minutes? You know? And, and maybe it's a caption you know, Liverpool's sucks. Yeah. I think, I believe that video would be watched by him. You know what I'm saying? And I think that he'd have to be sucked in because he tried to determine what's happening in that movie.
How you would then strategy that. Yeah. We did lots of research beforehand. We do a great deal of preparation. Now we want to start executing on those matters. There's a formula for each and every video, and uh and this formulation is exactly what creators need to create for themselves. And there's a few components to this formulation it, that it's universal for everybody. The very first one is, and that we prepared for is a hook. We literally need to grab their attention. Now that hook is different on youtube versus Facebook. Let me give you an example of that. Like on youtube the hook will be just like five seconds. And on Facebook it is gonna be completely different because you're, you may have sound on or not. As you are kind of flipping through their feed, and you only have a , possibly a second to three seconds.
And even on Instagram, it is going to differ. And so looking at this, it's similar to that hook is like the part. And I'd actually place a lot of work and energy to try and figure out how you are likely to captivate people's attention and how you suck them in the content. That after that, after the hook, then you can really reinforce your brandnew. So in case you have a brand, you might have a branding component. This is an optional item. Uh, it depends on which type of content that is video you're creating, you know, also, then two, you are moving to the meat of the content. Now here's something which I found over, you know, 40 some odd billion opinions. It's like people have a tolerance to observe. And whether you've fallen in this category I don't know, but I, I have been on Facebook and I have never turned to the sound.
You've got two or three distinct versions of a movie and you can test it to like, like seriously what we do is we'll just throw a couple dollars behind it and also see how it converts. If it Works really nicely, you do not need to devote that much cash to work out if people really click on it, engage with it, just how much they saw the movie to see whether it really works. And actually connect with them on an emotional level and thus spending the time in place to making your movie engage with all the audience, it gives you a higher probability for them to actually share.
When you actually have these bullet points of things that would actually get there, get there, get them something that's going on, then attempt to think of what value can you actually bring that person. So there's like three ways that you can attract value. Uh, with video content you may aspire, you can educate or instruct, entertain, and sometimes when you are really good you can do all three in the exact same time or you can get two of them. That is when you're really, really great when you're really giving it lots of thought in it. Now that having been said, as soon as you do so, I try to determine which value you are likely to attract to your planned viewer. Yeah. And in that video, then bring some type of value I attempt to bring those bullet points. So whether it is like creating loyalty to his staff or talking how bad the other group is, that is some value that he'll really find.
Alright. So Chris, he probably enjoys football? Can he have a team? Liverpool. Liverpool. Okay. And is there a, uh, an opposing group that just, it's just a competition? There the biggest ones. Manchester United, which everyone knows. Okay. So Liverpool, Manchester United. Okay. So there is heavy rivalry, like any natural friction. Okay. So if we are going to really create a video, we have to have a purpose of that movie. The number two is that we need to identify our audience. Who Would we need watching this video? So I would say it would be people that are like hardcore Liverpool, Liverpool buffs like your brother. Okay. And we need to start breaking down of some of the things which they, they sort of rally around that would get them excited. And what could be among these things which you'd think, well, beating Manchester United scoring goals.
Well let's just target everybody that enjoys Liverpool, right? And let's target everybody that does not like Liverpool. And let's see if we could get a few things happening here, some. And I believe that you can do that just but it'll be interesting should you infuse just a little bit of cash. The results. You can get your silently. Definitely. So I believe those secrets, uh, pretty incredible and, and anyone features an overview or a blueprint to create in not a movie book, knowing what to make and the way to push that out there properly. And for anyone we put together. Um that blueprint , um, a couple of things as well we did not fit into this video, um, that you could actually grab below this video.
And thus you have to reinforce it. And, also that point when we were speaking about your brother, it is like if you add one of the other elements which is like, yeah, yeah, I like this movie. You know, you're like go from that point. That's where he will stay on a little bit. And should you get 20 seconds, if he will get to there and actually feel some type of link to the video, they'll watch another moment, doesn't then result in more engagement on the movies as well. So they would be more prone. And 12 remarks are seen by us. Yeah, absolutely. It is like as you are connecting together and you're speaking their language however you are going into it, you are connecting with them on a psychological level and they feel part of something and they feel just like dumb. It that humanity feels obligated to do.
All you have to do is opt in, pop your email in there, we will more info send you that manual. So during this movie and the very first movie, we've talked a lot about creating the ideal video which includes everything from of course prep, right how to actually shooting the movie and then obviously the post of where you have got to edit the movie up in the right way and to receive the very best distribution. Now all of that is very, very difficult for many people. Most people don't have access to camera equipment to take picture content. For instance. The majority of people don't have the skills or access to utilize editing software , and that is why we construct Klipfolio. Klipfolio is an internet based. Just we've talked about in the two videos.
That makes sense. Makes Sense. Okay. So that makes sense. Um, but something I wish to circle back on really fast is you mentioned if you are creating video and among those ideas everybody has, I mean, I've had this before when I have created videos, I will only share the exact same video everywhere. Would you elaborate on why that's a lousy idea? And that's a type of a bad idea procedure.
Perhaps you have never, you simply watched thecaptions and things like that? I do. I catch myself. I am like, why didn't it turn ? But it's so much better with salad. Right. Nonetheless, it's like people consume at different times, different times of the day. Um, but what I discovered is if you are able to hook themif you are able to find that hook, while it's on Facebook, on Youtube, on Instagram, you actually need them for 20 seconds and 20 seconds should be your gold. It's like you need to reinforce that hook or you need to reinforce what your value proposition is to receive them in, whether it is a title or a thumbnail or however you are pulling them in to that video. Um, you have to reinforce that because in the event that you do not, you're likely to have the hockey stick effect. That means you understand, and you not going to get anybody watching it at that time.
So Darryl, in the first video we discussed briefly on the type of video content that you ought to be producing, what prefer for anybody that didn't see that or just to refresh a few memories, what type of video? If there's 1 movie you should create um, as a organization, which sort of video is that? Yeah, for me personally it is a societal video and two to kind of take a bit further then, um, and sort of remind everybody what sort of video that's. Can you explain what a video is, but why that sort of movie is so important?
Yeah, for example, like the video portion of the video editing is so crucial. It can break or make a movie. Um, it doesn't matter your script is. It doesn't matter your production as well as your camera is. Really where it the rubber meets the road to find out if it's going to work or not, the editing is. And for mepersonally, as soon as you're able to do it, it is worth the resources worth the moment. And when you really put it together, it will convert a lot higher. That at the end of the day, that's by far uh, you know, the prep stage, and um and it is like the implementation point to the editing is the most crucial.
Now presumably you'd take the content you simply shot with Reese in your phone or whatever to an editing suite or into a post creation. I suppose. Do you want to speak about what you do in that stage yet? Prepared to disperse
It can kind of look like it is theirs. And that's a thing. So going back to your case we said, hey, if we are going to actually make a video about your brother and his soccer team about Liverpool, while it's bad or good or anything, I'd like create a list of every, uh, page on Facebook on Instagram that would be pro or con. Um, you realize, that since that is who we would like to target, that's who we want to contact. And believe it or not, you know, getting, uh, those personal connections with these individuals is a means to have growth. And I found that if you can get like five or six or 10 stations or pages that are similar to yours who are eager to talk about your articles, I suggest that hastens your, your expansion, that hastens yourown reach and you're likely to have the views that come with it if you actually have done a great job with your video.
So we have discussed the initial phase of getting ready for a video planning of movie. We then moved creating the video and to obviously manufacturing. Can speak a bit about
So if we speak about moving onto each platforms, I think this is, this is very significant also. There are clearly, well I think there are two elements you may tell me otherwise. Of is the proportion of the movie. Therefore, if you create in one video, you've got to think about all the other ones are transcribed into by that. But is there other, anything else you would kind of need to be aware of if you're going to be generating content for say, Instagram or Facebook
What's that all for production? You know, like a great deal of people place a lot of consideration in how things come together and like what kind of camera to use and so forth etc. But I believe for me it is like be flexible. Even though we prepared, you'll probably have a script and have like this you are likely to have things come to you once you're really doing the video. They are like, oh, this could be a great deal better when we did so and you know, shoot at variants. Like you have time, just shoot some variants that are different. Hey, perhaps this will function better than that. And you also know, that can aid you with the, the post production stage.
So with that, simply to kind of move into that, and do you load the video first to your webpage then contact all of these are the pages to allow them to know it is never, or would you take a different approach? Yeah, so generally I do that in the preparatory stage. I know I, the videos come in so I achieved whatever or since it may take a few weeks to get ahold of everyone. Should you share mine kind thing, who knows, perhaps you're like, Hey, and uh, I will discuss your video. That's not a bad thing if you are doing PR crossposting right. Uh, simply to share a video is not where the weight is. Like you have to literally cross it and you have to give them permission to cross post your content. And that's kind of this key to Facebook, although the exact same for, you know, you are posting their content.
However, the algorithm on youtube differently, you know, you'd do it otherwise onInstagram and different on Twitter. But Facebook, I feel a great deal of people that are watching this video need to capitalize on this and that's an easy way to sayhello look, if you could have this page which has a reach of let's say you know, 10,000 enjoys that they actually posted it, who knows how many of you is they are likely to get. Um, and, and you reaches out to all these different pages posting and each of the analytics gets at which it moves straight back to your movie. Yeah, it is really cool. No, that's cool. Now with approach, like for me personally, I like organic, but you have infused it with, together with ads that are paid. Paid ads by far is the most effective way to enter at the right moment in the front of the right people. And if you know what you're doing, it could be very, very powerful. We are doing a video about Liverpool, if you don't understand what you're doing, it is still be effective as as soon as you say, okay?
It is like when you find something cool and you are like, hey, you gotta check out this. You know, we have to do that. We've got to that digital word of mouth. And that is where it's so powerful and that is what the videos that are societal do. And so after the center, basically of this content, you have to have a call to act. Um, and, and you may not think, well, if it is a societal video, I'm not actually doing it for, you know, it is simply more of an inspiration or it's merely a [inaudible] or anything. Because are you currently trying to develop an 16, that call to action is still still crucial? Like when we talked about what is the purpose of the video, recall? Or if it's to sell products, we need to push them to a landing page or to, you know, hit the purchase button right below the video. Uh, you know or if it's for inspirational, maybe it's just like some thing or a Hashtag to unite a cause, I mean the list goes on. You know, that may be among the worst things that you could perform and before we do that, there is a lot. And there are stages, such as you mentioned, there is a stage of preparation, there's a point of creation, there's a stage of post production, then there's a point for distribution. And each one of those phases are critical, uh, and they function in harmony together to get your video.
Yeah, that is logical. And as soon as you've been through these phases a few distinct times, I guess from looking at all these three phases, and you do edits which is vital as you say. And most of us might, you know, she movie, I've been guilty of this in the past and we'll throw it up thinking it is prepared without too much post stuff. However, now I can see just how important it is to perform different variations as when you find things that function, you may continue following that blueprint over and over and over again.